Email Marketing

 
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At one point or another, we all need inspiration to do our jobs better. It doesn't matter whether you're a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college -- we all need examples of outstanding content. It helps us get through creative ruts, make the case to our boss for experimentation, and improve our own marketing.

Most of the time, inspiration is easy to find because most marketing content is publicly available. You can scour the internet or go on your favourite social network to see what your connections are talking about.

 

 

But there's one marketing channel that is really, really hard to find good examples of unless you're already in the know: email. There's nothing casual about it -- you usually need to be subscribed to an email list to find great examples of emails. And even if you're subscribed to good emails, they are often bombarding you day after day, so it's hard to notice the gems.

 

Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database. Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and adding advertisements to email messages sent by other companies to their customers.